Art-Center Paveletsky

Logo design and corporate identity development

Art-Center Paveletsky - is several exhibition floors and concert halls, placed one above the other: from club-hopper in the basement to dance floor on the roof. This multi-level idea became the basis of corporative identity.

We fractured such a long word «Paveletsky» into three parts, creating an unusual vertical logo. Massive capital letters arranged in three floors, and «Art-Center» descriptor on the yellow stripe which reminds of one of the largest open terraces of this unusual building.

Bright yellow strips - an extra element of corporate identity, they are used in the system of internal navigation and also work as decorative elements.